HOW TO REDUCE AD SPEND WASTE WITH BETTER DATA INSIGHTS

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment designs give all conversion credit history to the final touchpoint a customer involves with before taking a desired action. This attribution model can be helpful for gauging the performance of your brand name awareness projects.

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment versions provide all conversion debt to the last touchpoint a user engages with prior to taking a desired action. This attribution version can be useful for measuring the efficiency of your brand name recognition campaigns.